The Print File Prep Checklist That Can Save Your Job

Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble.

How AI Is Making Print Marketing Easier

Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.

How Not to Lose Your Customers

You can have the best product on the market. You can price it competitively. You can have the fastest delivery and the highest quality. And you can still lose customers. Why does this happen? It happens when customers don’t feel valued.

Why the Experts Value Print

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people despite digital alternatives.

With B2B Direct Mail, Follow-Up Timing Is Everything

The power of a B2B direct mail piece isn’t just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially “shelfware.”

6 Types of Marketing Images and When to Use Each One

Billboards, websites, social platforms, packaging… no matter the channel, visual content drives success. But different image types serve different purposes. Understanding which visuals work best for specific goals helps you maximize your impact.