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Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a bold idea. It demands coordinating people, resources, and timelines, all anchored by strong

How loyal are your customers? You might be surprised to learn that they may be less faithful than you think. In a study of 10 major industries, nearly three-quarters (72%) of respondents indicated they

Want the perfect printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don’t know the lingo. Let’s look at some of the basic terms: Panel. A

Do you think all printers are the same? Not at all! Even though two print shops might have the same equipment, they might have very different philosophies, quality standards, and customer relationships. To help

When you create marketing campaigns, are you reflecting your value proposition in everything you do? You might think you only sell products, but it’s more than that. Think about a company like Campbell’s. Sure,

Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you

Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair direct mail with email. That’s a great strategy. But you know what else

If you listen to all the buzz, you’d need many data points to create relevant, personalized mailings. The reality is that sometimes, name and address are enough. Let’s look at three ways to use