Five USPS Tips for Foolproof Direct Mail

When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns: 1. Choose Your Format Carefully.

Promoting Sustainability? You’ve Got to Back It Up

Increasingly, brands are jumping on the bandwagon of environmental sustainability. Consumers want to do business with brands that are kind to the earth, and brands are giving consumers what they want. However, just making sustainability claims isn’t enough. You have to back them up.