Articles

Ever wondered what separates a forgettable ad from a campaign that wins industry acclaim? It’s rarely about flashy production or massive budgets. The real magic happens when marketers deeply understand their audience and deliver

Marketing success isn’t just about generating leads. It’s about strategically guiding customers through each phase of the buyer’s journey. This systematic approach, known as lead nurturing, involves presenting the correct information at the time

You’re preparing to launch your next direct mail campaign. You’ve updated your mailing list and identified your target variables, but what about your messaging? If you’ve been targeting the same customer base for a

Want to capture your audience’s interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini’s framework for persuasive marketing. His six concepts—limited availability, mutual exchange, credibility, peer validation, connection, and commitment—can

Design trends change. Fonts change. Even the way people browse catalogs and ads shifts over the years. However, some marketing techniques remain timeless. They strike chords so profoundly rooted in human psychology that they

Every buyer is unique. Yet, certain principles of human behavior apply to nearly everyone. Understanding these principles can help you guide your direct mail and digital marketing strategies more effectively. Ross Kimbarovsky, founder and

Consumers prefer buying from brands they trust, and often, the first point of contact with your brand is your company logo. This makes it even more important to have a logo that fosters confidence.

In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is on the rise, and